What’s in a Logo

I get asked a lot about logos. Mainly because they are important and people with a new business idea recognize the power of a memorable logo that stands out in the bombardment of images that come at us each day. Here’s some food for thought as you think about...

WHAT I LEARNED YESTERDAY: Facts

FACTS THOROUGHNESS REQUIRED Be careful when trying to establish a fact from a lack of evidence. From a book I’m listening to:”Unless the inquiry has been so exhaustive to explore every possibility, the lack of evidence should never be used to grant a...

WHAT I LEARNED YESTERDAY: Determination

DETERMINATION DON’T EVER STOP Determination is an attitude that pushes us forward and pulls us along until success is achieved. It is an exercise of will born from a lack of foreseeable alternative options and that failure isn’t an option. When one path...